About

Who am I?

I’m a technology professional living in Dublin, Ireland. I’ve been immersed in the martech ecosystem the last ten or so years.

I started out working with Unix (yes, actual Unix) systems and data networks at the beginning of the internet and consequently dot-com boom in the late 90’s. That lead to an 8-year stint as CTO of a managed web hosting and mailbox provider. In 2005 I co-founded Ireland’s first domain registrar for the (then new) .EU ccTLD.

Around 2010 I changed direction and moved into less technical and more commercial roles. But the email bug I picked up as a CTO all those years ago resurfaced. In 2016 I founded an email deliverability and DMARC consultancy practice. I went all-in and even wrote a book about deliverability, which currently has a second edition with a third in planning.

Since 2022 I head up deliverability for Upland Software - we have two ESPs, Adestra and Second Street.

See my LinkedIn for the full professional history.

Where to find me Link to heading

I don’t really use social media.

Slack: I am active on Email Geeks slack. You’ll find me hanging out on #deliverability with all of the other usual suspects.

Mailing lists: Lurk and occasionally reply on Mailop. On a whole host of email related IETF Work Group lists but don’t have much time to engage these days; that may change with DKIM2.

Either LinkedIn or email are the best ways to reach me directly.